HCSM: Is Twitter elitist? Plus key tweets and links

Here is the summary for Topic  4 plus links and other key tweets from the Health Care and Social Media chat on June 7th, 2009 on Twitter (#hcsm).

33 people joined the chat with 485 tweets about #HCSM

@Consultdoc had the most tweets with 44, followed closely by @MeredithGould with 40 and me (@ctsinclair) with 37.

Common Abbreviations: HC = Health Care; SM = Social Media

Anything retweeted 2x or more gets a bold and italics treatment- Minimal editing done for clarity.  The info is so long that it will be split into four posts.

Topics for the chat:

1. What’s most valuable today in the health-related blogosphere (and in general, social media)? What’s missing?

2. What’s personal/org view on SM monitoring systems? would you spend 4 high-end monitoring? Do GoogleAlerts & TweetBeep suffice?

3. Will HC orgs embrace SM when there is evidence that participatory medicine delivers better outcomes for patients&practitioners?

4. There have been several new studies showing twitter as mostly high-level users…does this change anything for health care?

Here are key tweets grouped by topic/conversation for each topic.

TOPIC 4 There have been several new studies showing twitter as mostly high-level users…does this change anything for healthcare?

DaphneLeigh Probably most in healthcare not even paying attention to those “studies.”

2healthguru @HealthSocMed no, merely a predictable characteristic of a rapid upslope in growth phase; will inevitably plateau & decline

lsaldanamd Prob reflects adoption and diffusion curve. Will continue to draw in more users, who will go through a cycle

Key Tweets that did not fall under any specific category:

@consultdoc @lsaldanamd ROI is measured by number of relationships developed, not by a visit counter [or by raw $] RT x1

@ctsinclair @consultdoc Fictional doc to pt “You didn’t find this on Google? Great! …Oh you found it on Facebook. Hmmm..” RT x2

MeredithGould @ctsinclair Sure, get snarky about Google & FB, but medicine started out as a word-of-mouth enterprise.

ctsinclair @MeredithGould I am not the snarky one…it was that fictional doctor. I swear it wasn’t me. I have tweeted with family of patients!

joshdilo Patient Story blogs can be very powerful

crgonzalez @stephaniethum My experience: Until I noted that MD Anderson Cancer Ctr gained 9.6% in registrations by using sm did minds change

ruraltech RT @craigstoltz I fear we may offer a solution w/o knowing problem.I always ask clients: What do U need to accomplish? Then explain SM RT x1

ahier we are developing our own physician intranet and in-house microblogging platform for our hospital and clinics

@irb123: 1)old docs are not into tech 2)poor usability 3)costs too much 4)kills too many trees 5)no interhospital connectivity

@irb123: quote from ER doc and re: tw/blogs “I don’t know anything about blogs or twitter. I get a thousand emails a week

danielg280 Be careful what u wish for. HIPAA was enacted to spur electronic connectivity in hlthcare:)

Important Links shared during this chat:

The Social Communications and Healthcare Event in NYC July 23rd: http://tiny.cc/mkix7

Recommend reading Intel’s social media guidelines http://bit.ly/vwxc0

HealthCamp Cal at http://barcamp.org/HealthCamp and on http://healthca.mp at http://bit.ly/hc-cal

Participatory medicine – patient centered http://bit.ly/13c4s9

Good example of SM put to use as a community-building tool for a HC cause http://tinyurl.com/mp33mh

Uneducated/illiterate health consumers 2x likely to die http://bit.ly/oBdz6

J&J Lifescan glucometer is ex. of Bluetooth-enabled tech http://bit.ly/58Ofj

Catch a great session next week since it is a legal-focused #hcsm with Attys David Harlow/Harlow Grp & Daniel Goldman/Mayo on June 14

Tagged as: Health Care, Social media, Twitter