#HCSM TweetChat Recap 8/16/09: T1 Social Media Tools For Providers

Here is the summary for Topic 1 (of 5) from the Health Care and Social Media chat on August 16th, 2009 on Twitter.

53 people joined the chat with 636 tweets about #HCSM (134 were Re-tweets)

@tstitt moderated this night’s chat and provided this pre-briefing.

Anything retweeted 2x or more gets a bold and italics treatment- Minimal editing done for clarity. The info for the whole chat is split into three posts by topic

Here are all the topics for the night. The other three topics are highlighted in the linked posts.

T1 From a provider perspective, which social media Tools, Messages and Services are important now, next year & why?

T2 From a patient perspective, which Social Media Tools, Messages and Services are important now, next year & why?

T3 From a physician perspective, which social media Tools, Messages and Services are important now, next year & why?

T4 From a payor perspective, which which Social Media Tools, Messages and Services are important now, next year & why?

T5 From a pharma perspective, which which Social Media Tools, Messages and Services are important now, next year & why?

Here are the best tweets (IMHO) for TOPIC 1 – From a provider perspective, which social media Tools, Messages and Services are important now, next year & why?

HealthSocMed T1 Examples: Tool = Twitter, Online Events Message = hospital press release, Online Service = Healthgrades

hillarts I think mobile is the next big platform though RTx3

jacquebrown: Health researchers are one of the next big audiences – using SM to analyze and prevent diseases RTx3

hillarts: Im also seeing more understanding of the development of an eco-system that integrates all media RTx2

MeredithGould @hillarts Define “eco-system” in this context, please

marciamarcia @chimoose We’re not seeing an organizational push toward “unified systems” for social media ecosystems. Tech just changes too fast.

stephaniethum Listening is the priority action, above sending a message. Although listening sends a message, too, of course.

MeredithGould @stephaniethum Do you think social media demonstrates listening?

stephaniethum @MeredithGould SM doesn’t demonstrate listening. One look at all the PR feeds on hospital Twitter accounts w/no follow-backs=evidence.

marciamarcia @MeredithGould @stephaniethum SM may not demonstrate listening, but it can facilitate it.

ctsinclair T1: As a MD, I really think any tool to develop trusted knowledge networks is key, regardless of platform, but I favor blogs as hubs

cybersibesk @ctsinclair I have the most trouble gaining acceptance of blogging…don’t understand it!

ctsinclair @cybersibesk I need to write a blog post about why blogging is still important (irony intended)

MeredithGould @ctsinclair @PhilBaumann just did!

ctsinclair RT @MeredithGould: @ctsinclair @PhilBaumann just did! “It has been deliciously tagged in my to read pile”

DaphneLeigh Not sure providers get what’s important now or next year…or next 10 years. RT x1

RickenFlow twttr 4 getting the wrd out quickly, Virtual worlds 4 providing access 4 those that cant attend in person & still B immersive

ronhekier Email lists may be most effective communication tool for providers to communicate with patients

ctsinclair @ronhekier But email lists are generally inefficient and poorly archived. Hard to tune out if emails fly fast.

AccessCR @ctsinclair @ronhekier #hcsm Add this this the challenge of ensuring email lists up to date…

tully3000 Younger people are already not really using email very much anymore.

stephaniethum RT @tully3000: Younger people are already not really using email very much anymore. <True. Spending more time in social networks.>

broadcrawford @tully3000 what data do you have to support that email claim? Would love to see it!!!

ronhekier @tully3000 I would imagine email usage is an order of magnitude higher among patients than Twitter, FB.

DaphneLeigh Re: SM tools, they still need to answer for themselves, “what’s in it for me?” IMO

stephaniethum @MeredithGould SM doesn’t demonstrate listening. One look at all the PR feeds on hospital Twitter accounts w/no follow-backs=evidence.

stephaniethum FB for children’s hospitals gets my vote 4 most important SM tool. One look at FB demographics explains the why. RTx1

qeanmedical @stephaniethum Could you elaborate on the hospital differentiation angle?

ctsinclair @stephaniethum Should also remember beyond the hospital. Like @macobgyn. Lots of doc offices too.

EdBennett @ctsinclair Childrens hospitals are very popular on Facebook, people want to support sick kids.

stephaniethum @edbennett @ctsinclair Facebook’s demographics mesh with children’s hospitals’ target audiences.

nickdawsonhc orgs doing it right are tool-agnostic, its intrinsic in their culture to establish relationships, solicit feedback and grow from it

philbaumann From a providers perspective: whatever’s easiest. That’s not ideal, but they need a gateway drug.

cybersibesk What’s next? Maybe we stop being scared of the tools and start using them to connect with people and learn from them!

danielg280 tools that practice to be more efficient, i.e. replacing inefficient, costly face 2 face w/ cheaper online interaction

ahier FriendFeed is another tool that works very well – excellent search and archive

philbaumann @ahier Amen. But 1) FB just acquired & 2) providers may have a hard time with the interface. But the platform is the future.http://ff.im/6HNJo

Feature | Blockhillarts I hope that what’s next is acceptance and the elimination of the notion that social media is anything more than another media outlet

nickdawsonhc @hillarts I would agree from a marketing standpoint, but from a culture standpoint its worlds apart, its not media at all

hillarts @nickdawsonhc I guess what I mean is SM is another outlet, like PR, marketing etc. Another channel to speak through

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Tagged as: Blogs, Facebook, FriendFeed, Health Care, Hospital, Medicine, Social media, Twitter